The Baby Savvy® program is available for license by hospitals, insurance organizations, and independent healthcare providers. The program purpose is to deliver new and expecting families practical preparation tools and education they need and want when expecting a baby.

Baby Savvy® is a customizable turn-key program that includes all of the elements needed for a healthcare facility to launch their own parent coaching program. This type of program is commonly referred to as “baby planning” or “concierge pregnancy” and is specifically designed to complement prenatal, birth and pediatric services.

Baby Savvy® was designed by April Beach and Kellie Mejia. Pioneers in the formation of the Baby Planning Industry, April Beach authored the definition of a baby planner and defined the scope of practice during her service as co founder of the International Baby Planner Association in 2007.  Read More…

Why Baby Savvy

New moms are seeking maternity professionals well versed in areas pertaining to pregnancy, birth, postpartum and infancy topics. Baby Savvy® enables healthcare providers to deliver this valuable information and support. Paired with excellent medical care, Baby Savvy® creates the most complete new parent and maternity consultancy program within a healthcare facility.

*Baby Savvy® is a non-medical program and does not offer medical advice.

Scale and Reach

Baby Savvy® can be scaled for delivery to hundreds of people at once, or private one on one coaching.  The program can be offered in your facility, online, or a combination of the two. This combination enables scale perfectly for ease of use by large hospitals to small medical offices. See details… The program is derived from our successful history leading the baby planning industry in consulting new parents and the businesses that serve them since 2006.