Welcome to Baby Savvy®, the first maternity and parent-coaching program for patients, delivered through healthcare providers. Developed in 2008, Baby Savvy® has already delivered thousands of expecting families the practical information, classes, tips and support they want and need to prepare for a new baby. See case studies

Baby Savvy® enables healthcare providers to launch their own customizable new parent program including; complete launch-ready classes, group sessions, concierge pregnancy services, articles and checklists, an online “baby prep club” and more.

“Baby planning and concierge pregnancy services offered through healthcare providers, fills every family’s need for baby readiness.  Baby Savvy enables healthcare providers to meet all these needs and deliver complete support to their patients. We’re so proud of this program and excited about the growth we’re seeing!” 

April Beach, Baby Planner, Inc.

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“Our hospital wanted to offer expecting parents a hospital based baby planning service unlike anything that was seen in our area. Through researching Baby Planners we came upon Sweet Pea Baby Planners and April Beach! What a perfect match we all were, April with her development team and our hospital with its unique 5 Star Customer Service! In 2009 Welcome Baby (Baby Savvy) was delivered! We have seen hundreds of expected parents through this program touching lives throughout our region of the Midwest.  Welcome Baby connects our hospital with parents-to-be from early in their pregnancy through delivery and beyond. As our families grow so does our Welcome Baby program.  For us every day is Mother’s Day!” 

Janet Elmer BSN,RN ICCE CPST – DRC Team Specialist I Prenatal Postnatal Educator